So that we can provide you with a full range of services, we may collect personal information about you from a number of sources, including from our website, from telephone discussions with you, from written information you have sent to us and from other communications. This may also include information from publicly available sources such as the electoral register.

If we need to process any data which is categorised under the Data Protection Act 1998 as "sensitive" we will always ask for your explicit consent. Data is categorised as sensitive if it relates to the following:

- information as to racial or ethnic origin of the data subject;
- their religious beliefs or other beliefs of a similar nature;
- political opinion;
- whether they are a member of a trade union;
- their sexual life;
- the commission or alleged commission by them of any offence; or
- any proceedings for any offence committed or alleged to have been committed by them, the disposal of such proceedings or the sentence of any court in such proceedings.

By providing us with your personal information from time to time, you shall be considered to have granted us implicit consent to use such personal information in accordance with this privacy policy.

We will use your information for several purposes, in each case in accordance with current data protection legislation and this privacy policy. This may include using such information to help identify you when you are seeking to use our services, communicating with you, for record keeping purposes, in aggregate (and anonymously) for market research purposes, to help us to administer services and products which we offer, to help detect fraud or loss, to publish trends, or to improve the usefulness and content of our services.

In some circumstances, we may conduct credit checks with licensed credit reference agencies when you apply to purchase a service or product from us. If this is applicable, then we will state so in our terms of business.

We may also use personal information collected from you to tailor your visits to our site or to recommend goods and services to you that you may find of use. If you do not wish to receive any such information, please tick the box when registering your details or on the order confirmation screen.

Other businesses within the Northgate group will be entitled to use your personal information for any of the purposes set out in this privacy policy. It may also be the case that we choose to share your information with third parties with whom we have business or marketing relationships from time to time. If you do not wish us to do this, please tick the box when registering your details or on the order confirmation screen.

We may also supply your information to third parties when required to do so by law, including police and other law enforcement agencies, and the Inland Revenue.

As part of our business, we maintain stringent security measures designed to protect your personal information. This may include following certain procedures, physical or technological protection and may include encryption of data or asking you for proof of identity before we disclose your personal information to yourself.

We also use "cookies" to gather information regarding the use of our site. A cookie is stored on your computer's hard drive by you and enables quick access to the site and provides us with certain information about your use of websites generally. You can amend the settings of your Internet browser to prevent automatic acceptance of cookies.

We may from time to time use email to contact you to notify you of new products or services which we may from time to time supply. We will provide you with an opportunity on obtaining your personal information to request that we do not send you any such messages. However, please contact us at any time by email should you wish to change your decision either way.

We reserve the right to monitor all forms of communication whether electronic or otherwise with you for the purposes of development of the service and compliance with our policies and procedures. We may also use such monitoring to provide evidence of transactions which we have entered into with you.

We may choose to transfer your data to a third party or server who is not based within the European Economic Area. In such circumstances, we may contact you prior to doing so to confirm that you are happy for us to transfer such data.

We will endeavour to ensure that the information we hold about you will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies in such data, please notify us and we shall delete or correct it promptly.